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Rent-Up and Marketing

About six months prior to the expected date of construction completion, the Owner should notify HUD when the project will be completed. At about three months prior to the expected date of completion, the Owner should begin marketing following the requirements in the HUD-approved Affirmative Fair Housing Marketing Plan for the project. Marketing generally involves advertising in newspapers and contacting community-based organizations that serve populations that are deemed to be least likely to apply to the project. See the Affirmative Fair Housing Marketing training handout, dated April 11, 2013, prepared by the New York HUD office for sample forms, letters, posters and guidance on the preparation of the Affirmative Fair Housing Marketing Plan.

HUD marketing and rent-up requirements, elucidated in Affirmative Fair Housing Marketing Guidance insure that a fair process in selecting eligible occupants has been followed for your project. Evidence of compliance will also be crucial in obtaining your Project Rental Assistance Contract.